Bancroft Bridge Fund Exits Rubik’s Brand

Rubik's Cube

Bancroft Bridge Fund, which is managed by European PE firm The Bancroft Group, has sold its stake in Rubik's Brand Ltd (RBL). The London-based company specializes in toys and puzzles and is best known for owning the rights to the world-famous Rubik's Cube.

The founder of RBL is Ernõ Rubik, the inventor of the Rubik's Cube and a professor from Budapest, Hungary. Bancroft bought a minority stake in RBL in 2018, and the company has been private since its launch. According to the company, this helped to push an ambitious growth strategy through new channels, new products, and new markets.

Taking Over The RBL Legacy

The new owner of RBL will be global children's toy, games, and entertainment company, Spin Master Corporation. The company bought RBL for $50 million, and the deal will c...

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