Tidal Deal May Bring Blockchain Closer To Masses

Square's $297 million deal for Jay Z's music service Tidal may bring blockchain to the masses. According to Square Chief Executive Jack Dorsey, the tie-up is finding new ways for artists to support their work. Square and Tidal would work on new listening experiences “to bring fans closer together” through simple integrations for merchandise sales and financial tools for artists.

New offerings like these take advantage of emerging technologies such as blockchain and cryptocurrencies. A blockchain system that could become more popular through Tidal and Square are non-fungible tokens (NFTs). NFTs serve as digital signatures to certify who owns photos, videos and other online media. They can track the provenance of autographs and memorabilia, which could make them even more valuab...

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